Operators of the United Kingdom Pavilion are inviting Chinese Netizens to vote for their favorite UK idols in fashion, movie or music during a variety of online promotional events.

An online platform at http://www.douban.com/note/61081783/ has been opened for the promotion. Prizes include Expo tickets and UK Pavilion souvenirs.

The top 10 idols winning the most votes will be announced at UK's official Website for the Expo, which will help organizers learn about Chinese youngsters' impression of Britain.

Internet users are also invited to complete stories about a journey in the UK, with the most favored plots rewarded with Expo tickets.

The public may also create a tune, a picture or an animation inspired by "Everybody's Changing," a song by British band Keane.

The promotion will wrap up until May 1, the opening day of the 2010 World Expo.